Jennifer Hudson stars in Weight Watchers campaign

Singer-actress Jennifer Hudson is the new face of a Weight Watchers campaign that includes TV spots, a chat on the company's Facebook page and a blog detailing her successful efforts to lose weight on the company's site. The former "American Idol" contestant was chosen because she is a "regular woman who has struggled with her weight, but has found a winning formula that works for her life," said Cheryl Callan, director for marketing at Weight Watchers North America.

View Full Article in:

New York Times (tiered subscription model), The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY
Account Manager
Crain's New York Business
New York, NY
Custom Content Sales Director
Crain's New York Business
New York, NY
Director Client Success
Ahalogy
Cincinnati, OH