MillerCoors launches craft beer with mobile-social effort

04/6/2010 | Advertising Age (tiered subscription model)

MillerCoors is launching craft beer that, like other small brands from A.C. Golden Brewing Co., will rely on a combination of word-of-mouth and digital marketing. Colorado Native Lager will include a SnapTag that drinkers can photograph and e-mail via a mobile device in order to open a conversation with the brand.

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