Reebok taps athletes for sneaker spots

04/6/2010 | NYTimes.com

Reebok has added Canadian hockey gold medalist Sidney Crosby to its team with a new commercial for its ZigTech sneaker, by DDB WorldWide in Berlin. The campaign, which features animated line drawings, will include athletes such as football player Chad Ochocinco, hockey player Alex Ovechkin and race-car driver Lewis Hamilton.

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