Why your company needs a chief creativity officer

04/6/2010 | Management-Issues (U.K.)

Companies tend to see creativity as something mysterious and uncontrollable, but you "can deliberately generate new ideas," writes Edward de Bono. Creativity can be taught, generated and nurtured, he argues -- and that means companies should treat innovation as a practical matter deserving serious attention from a dedicated C-suite executive.

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Management-Issues (U.K.)

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