Four out of ten of the most effective TV ads during the first quarter were for products from Mars Inc., Ace Metrix reports. The No. 1 spot on the Ace Score list belonged to "Focus Group," an ad for Snickers Peanut Butter Squared featuring a boardroom of sharks talking about human taste tests. Three ads for Mars' M&Ms candies also made the list, which measures TV's most persuasive and watchable ads.
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