The shopping habits of newly frugal moms

04/6/2011 | MediaPost Communications

Moms drive shopping trends, and those trends have shifted in the wake of the recession, according to a survey from and BSM Media, which identified the emergence of the "Frugalista Mom." About 80% of moms surveyed have adopted new money-saving techniques, including using more coupons, shopping sales and shopping online members-only sales, and the majority plan to continue those habits as the economy improves.

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