Brands sign up for "Battleship"; Navy plans in-cinema ads

04/6/2012 |

Subway, Coke Zero, Chevron and Nestle have signed up to support the big-budget Universal Pictures movie "Battleship," while the U.S. Navy plans in-cinema recruiting ads. "Battleship" is set for a May 18 launch, with commercial partners agreeing to help with promotion ahead of that date.

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