Can your customers feel the love?

04/6/2012 | SmartBrief/SmartBlog on Social Media

Any product, even something as mundane as duct tape or ketchup, can generate enough consumer love to power a word-of-mouth marketing campaign, Andy Sernovitz writes. The key is to make sure you wow your customers at every opportunity, forging a recession-proof relationship that goes beyond mere marketing. "Word-of-mouth marketing is more than a marketing tactic -- it's a fundamental philosophy that changes businesses forever," Sernovitz writes.

View Full Article in:

SmartBrief/SmartBlog on Social Media

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
San Francisco, CA