Can your customers feel the love?

04/6/2012 | SmartBrief/SmartBlog on Social Media

Any product, even something as mundane as duct tape or ketchup, can generate enough consumer love to power a word-of-mouth marketing campaign, Andy Sernovitz writes. The key is to make sure you wow your customers at every opportunity, forging a recession-proof relationship that goes beyond mere marketing. "Word-of-mouth marketing is more than a marketing tactic -- it's a fundamental philosophy that changes businesses forever," Sernovitz writes.

View Full Article in:

SmartBrief/SmartBlog on Social Media

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Director of Social Marketing
360i
New York , NY
Senior Manager, Marketing
IAB
New York, NY
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL