Does your brand need an editor-in-chief?

04/6/2012 | Fast Company online/FC Expert Blog

Building a successful online brand requires an editorial, content-based approach to link building and lead generation, writes Crosby Noricks. To pull that off, smart brands designate a "creative champion" to act as a kind of editor-in-chief, pulling marketable content from across their organization. "This leader and his/her support staff will help to train your organization to capture content, and to help them promote and place the latest great story," Noricks explains.

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Fast Company online/FC Expert Blog

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