Does your brand need an editor-in-chief?

04/6/2012 | Fast Company online/FC Expert Blog

Building a successful online brand requires an editorial, content-based approach to link building and lead generation, writes Crosby Noricks. To pull that off, smart brands designate a "creative champion" to act as a kind of editor-in-chief, pulling marketable content from across their organization. "This leader and his/her support staff will help to train your organization to capture content, and to help them promote and place the latest great story," Noricks explains.

View Full Article in:

Fast Company online/FC Expert Blog

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY