Grey Goose ramps up mobile outreach with new site

04/6/2012 | Mobile Marketer

Grey Goose vodka's new mobile site optimized for smartphones and tablets includes content from the Sundance Channel. The HTML5 site was designed in part by Grey Goose's digital agency of record, R/GA Chicago, and can be accessed via links from Twitter and Facebook. R/GA says the site has produced a "significant bump" in traffic, even with users being required to verify their ages.

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