Predictive buyer modeling will change everything

04/6/2012 | iMedia Connection

Business-to-business marketers should embrace a new buying model that discards the old funnel concept for an "orbital" view of buyers making continuous choices, writes Tony Zambito. Predictive buyer modeling will replace simple buyer profiles, and marketing enterprises will have to reorient their departments from the single-buyer model to a more holistic view of the sales experience.

View Full Article in:

iMedia Connection

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director of Product Management
comScore, Inc
Reston, VA
Director of Account Management
Adelphic
New York, NY
Digital Ad Operations Trafficker
A+E Networks
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY