AMC crafts ad strategy for 2-part final season of "Mad Men"

04/6/2014 | Adweek

Most of the inventory for the first half of the final season of AMC hit series "Mad Men" is reserved, with longtime sponsor Ford getting the "A" spot in the first ad break for a series of vignette-style ads looking back at past season highlights. The network will market the second half of the final season at its upfront but will reserve the very last episode for the scatter market, according to Scott Collins, AMC's executive vice president of ad sales. "You can only create even more desire when people want what they can't have," Collins said.

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