Coke inks deal with College Sports Television

Coca-Cola has signed a $15 million partnership with the fledgling College Sports Television digital cable network. The deal, which will include joint advertising and TV program development, is "consistent with our long-term support of college sports, student-athletes and the NCAA," said Chuck Fruit, Coke's SVP of worldwide media.

View Full Article in:

Yahoo · Advertising Age (tiered subscription model) · Los Angeles Times (tiered subscription model) · Wall Street Journal, The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY
Custom Content Sales Director
Crain's New York Business
New York, NY
Director Client Success
Cincinnati, OH
Ad Trafficker
Austin, TX