MSN, advertisers try to reach bloggers

04/7/2005 | CNET · Mediaweek

Microsoft is hoping its new interactive advertising tools, which target the 4.5 million users of MSN Spaces -- a blogging service -- will yield positive results. Sprite and adidas have signed on for "branded theme packs" for MSN Messenger 7.0 use, and Volvo Cars is advertising to MSN Spaces users.

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CNET · Mediaweek

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