Ads and editorial converge in print magazines

04/7/2009 |

Increasingly, editorial content and advertising in consumer magazines are converging, according to this article, with magazines placing ad content on covers and a special sponsored content section that spotlights advertisers. Traditionally, lines between advertising and editorial clearly are demarcated in print magazines, per the standards of the American Society of Magazine Editors. But the recession is driving publishers to seek revenue in ways that appear to push against these standards.

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