Brands go vintage to capture customers

04/7/2009 | NYTimes.com

PepsiCo, Coca-Cola, General Mills, MillerCoors and Unilever are launching ad campaigns that evoke nostalgia for less-complicated times. Tactics include new packages that mimic previous ones, a reintroduction of old jingles and slogans, and recreating scenes from the 1950s to the 1980s.

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