Honda cites auto review site to back up "Values" pitch

04/7/2009 | Adweek

Honda, in its new TV spots, is trying to establish its brand as a good value by referring viewers to the auto review site Edmunds.com to get information on the cost of insurance, fuel and maintenance. The spots, which are part of the "Honda Values" effort, are meant to demonstrate the vehicles' enduring worth over the long haul, according to this article.

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