PepsiCo India appeals to local tastes

04/7/2010 | Forbes

PepsiCo India is using local flavors in its new products. For example, Aliva is a cracker with Indian seasonings, the drink Nimbuz is an Indian version of lemonade, and Slice is a mango beverage. The company also is putting vitamins in snacks to focus on malnutrition in the country.

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