Report: Spending to decline for print, rise for Internet and TV

04/7/2010 |

While ZenithOptimedia now believes the global ad market will improve by 2.2% in 2010 -- the forecast was for 0.9% growth previously -- it expects that improvement to come from TV and digital spending, up 4.3% and 12.9% respectively. ZenithOptimedia projected 4% declines for newspapers and magazines for the year.

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