EMarketer forecasts that after two years of subpar growth, 2010 U.S. retail e-commerce sales (excluding travel) will climb by 12.7% on volume of $152 billion. This follows the U.S. Census Bureau's release showing that online sales in Q4 2009 grew by 14.6% over a year earlier, the biggest gain in eight quarters. Online sales growth outperforms total retail growth because shoppers are moving more of their purchases from stores to the Web to take advantage of lower prices, convenience and selection.
To find out more about digital marketing and eMarketer's report "U.S. Retail E-Commerce Forecast: Room to Grow," click here.
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