Why AOL turned its back on start-up culture

04/7/2010 | Fast Company online

AOL's decision to sell off or shutter Bebo, its fledgling social network, highlights the difficulty of preserving start-up culture in big corporations. Despite efforts to "corral" Bebo and grant it some independence from AOL's broader business strategy, the network apparently came to be seen as a drag on the company's efforts to reinvent itself. "At the end of the day, AOL is a turnaround, and you've got to place the bets where you have strength," said a company spokesperson.

View Full Article in:

Fast Company online

Published in Brief: