Yahoo! tries product placement model for iPad ads

04/7/2010 | MediaPost Communications

Product placement could play a role in ads for Apple's iPad tablet, as it has in video games. Yahoo! is seeing how far it can take the concept, with in-game ads, mini-games and interactive content in ads, options that didn't exist on other mobile devices.

View Full Article in:

MediaPost Communications

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA