Are businesses appealing to people's "better instincts"?

04/7/2011 | Huffington Post, The

Arianna Huffington looks at a Chivas commercial and says its focus is "striking." She suggests that is symbolic of a new marketing trend that is bolstered by social media. Specifically, she refers to "the recognition by businesses that there's much to be said for appealing to consumers' better instincts, and engaging them with something other than materialism, sex, money, and self-interest."

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Huffington Post, The

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