Chains see online sales soar past brick-and-mortar growth

04/7/2011 | Internet Retailer

Growth in online sales outpaced brick-and-mortar same-store sales increases at nearly 65% of large retail chains last year, and the trend appears to be accelerating. Four chains -- Staples, Office Depot, Delia's and Williams-Sonoma -- said online purchases accounted for more than 30% of sales. "Consumers know they can research product availability and price online and then go to the store, but once they are on a chain retailer's site, they're choosing to complete their purchase online," said Chicago retail consultant Jim Okamura.

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