Holcim offers insurance to build market share

04/7/2011 | Bloomberg Businessweek

Cement maker Holcim has teamed with an insurer and is now offering low-cost insurance on its building materials and homes in Indonesia. The micro-insurance policies would cover damage from natural disasters such as earthquakes and tsunamis. Holcim's Peter Gysel said the insurance "adds to the attractiveness of the entire package for potential clients. From this, we hope to generate higher revenue."

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