Are you focusing on your clients' problems?

04/7/2013 | SmartBrief/SmartBlog on Leadership

To build a successful sales strategy, you need to understand the problems that your customers are dealing with and demonstrate how your product can help them, writes Ray Mascola, president of Targeting Sales Growth. "When a startup has this in-depth understanding of target markets, they will be thought of as a trusted adviser by key customers," he writes.

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