How Facebook plans to get small businesses to advertise

About 25 million small businesses have Facebook pages, and the social network is hoping to turn them into advertisers by simplifying its ad process and using page notifications to prompt sales. Facebook has also formed the SMB Council to gather feedback on how to improve the appeal of its products. "The challenge is how to get businesses to understand the value that's there, since they weren't paying for it at all and now they're going to have to," said council member Jim Donio, president of Eagle Theatre in Hammonton, N.J.

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