Yum Brands tests premium Super Chix concept

Yum Brands is testing an "exploratory concept" called Super Chix in Texas that comes with limited marketing and a menu of premium, hand-breaded chicken. Super Chix is seen as a Chick-fil-A rival, and its marketing makes no reference to sibling KFC. "It is only in its infancy stage. We've explored other concepts over the years and they provide interesting learnings," a spokeswoman said.

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