Times Square promotion part of Mountain Dew revival

04/8/2004 | NYTimes.com

PepsiCo has set up two billboards in Times Square featuring local hot dog vendors arguing over which of them is best at serving Mountain Dew. Mountain Dew is one of Pepsi's fastest growing brands, and accounts for 6.4% of all soft drink sales. Other promotions include a similar billboard campaign in Los Angeles, a show on Spike TV and a series of ads for Dew University.

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