Net retailers testing social networks, Web video

04/8/2008 | Advertising Age (tiered subscription model)

Online retailers are planning to invest more in social networks and Web video to reach customers as they continue to rely on paid searches and e-mail marketing, according to a survey conducted by Forrester Research. About 65% of the 125 retailers polled said in 2008 they will increase their use of social network ads, while 67% plan to place greater emphasis on online video.

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