Forecast: Web share of total ad spend to hit 15% by 2013

04/8/2009 | Mediaweek

The online segment's cut of ad spending is projected to get close to 10% this year and surge past 15% by 2013, eMarketer is reporting. The economic downturn is likely to drive a fast growth rate, as marketers take a new look and where and how they're spending their ad dollars, according to this article.

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