Online recruits to tout new Ford Fiesta

04/8/2009 | Wall Street Journal, The

Ford Motor Co. is getting back into the subcompact game with a new online marketing push called "Fiesta Movement." There are 100 cars being given to 100 motorists, and for six months, the drivers will document their driving experiences on sites such as YouTube, Flickr and Twitter. Videos will be uploaded to YouTube without the approval of Ford, according to this article.

View Full Article in:

Wall Street Journal, The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
Denver, CO
Director of Marketing - Denver
Denver, CO
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA