Online recruits to tout new Ford Fiesta

04/8/2009 | Wall Street Journal, The

Ford Motor Co. is getting back into the subcompact game with a new online marketing push called "Fiesta Movement." There are 100 cars being given to 100 motorists, and for six months, the drivers will document their driving experiences on sites such as YouTube, Flickr and Twitter. Videos will be uploaded to YouTube without the approval of Ford, according to this article.

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Wall Street Journal, The

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