What's eating Unilever's marketing chief

04/8/2009 | Advertising Age (tiered subscription model)

Unilever is only just learning how to harness the power of social media, and still occasionally falls back on the one-way communications of traditional advertising, said Simon Clift, the company's chief marketing officer. Big budgets and deep resources, he noted, can sometimes put a damper on daring, creative ideas because large companies are slow to respond to viral campaigns or trends.

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