Domino's seeks word-of-mouth with documentary ads

04/8/2010 | Brandweek

The second phase of Domino's "Oh Yes We Did" campaign targets "holdouts" who haven't yet tried the chain's improved pizza, by launching personalized ad blitzes in the holdouts' hometowns. A TV crew taped the interactions, which even included an airplane ad. The spots are running on TV and online, where they link to a social-media push so that fans can nominate their friends as holdouts.

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