Hershey banks on promotions to increase Asian business

04/8/2010 | DFNIOnline.com

Hershey is continuing its promotions blitz to help boost sales in Asia. In February, the company added in-store displays at Singapore Changi airport in time for Chinese New Year and Valentine's Day. The company has launched a Wheels of Summer promotion that will give away four cars and 57 gift certificates to lucky shoppers at its Manila Ninoy Aquino airport outlets in the Philippines.

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