Keeping VOD ads from going stale

04/8/2010 | Advertising Age (tiered subscription model)

As video on-demand programming lingers on cable systems, the ads originally appearing next to that content are in danger of going stale. But cable systems and programmers are testing dynamic ad insertion, which would allow for fresh advertising to be targeted into older VOD content.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Yield Manager
Mashable
New York, NY