Virtual window shoppers often delay online purchases

04/8/2010 | Practical eCommerce

The average online buyer waits more than 33 hours before hitting the "buy" button, according to new research from McAfee SECURE. Shoppers who load up a cart but leave before finalizing the sale are often shopping for a better price or looking around for lower shipping rates. Others say they leave without entering credit card information because of security concerns.

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