Batter Blaster founder gets retailers to flip for his product

04/8/2011 | Forbes

It wasn't easy, but Sean O'Connor got his Batter Blaster quick-pancake concept on shelves at Wal-Mart Stores and Costco Wholesale. He actually turned down a national-distribution offer from Wal-Mart in 2008 because he didn't have the infrastructure, then made his pitch to the retail giant a year later, when 15,000 locations were carrying the product.

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