Commentary: Online reputation management is vital

04/8/2011 |

Columnist Daniel Edward Craig, a hotel consultant, notes that travelers are increasingly turning to social media for advice on hotels, making online reputation management vital for hoteliers. He quotes Corin Burr, director of Bamboo Revenue in London, who says online reputation management "is becoming hugely important to hotels because reviews have a direct correlation with demand, the holy grail of revenue management."

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