Retailers beef up the merchandise mix to boost sales

After several years of slimming down the merchandise mix to make stores less cluttered, retail chains including Dollar General, J.C. Penney, Old Navy and Wal-Mart are packing products onto walls, shelves and even aisle floors to boost sales. The earlier trims came in response to customers' calls for less-cluttered stores. "They loved the experience. They just bought less. And that generally is not a good long-term strategy," said Wal-Mart's U.S. CEO, William Simon.

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