Busting the myths around mobile e-mail

04/8/2012 | MarketingProfs

The rapid rise in smartphone usage has come with some good tips for marketers looking to boost the effectiveness of their mobile e-mail campaigns, but there are also some myths marketers need to ignore, according to Anthony Schneider of Mass Transmit. Contrary to conventional wisdom, mobile e-mail isn't just for big corporations -- even small ventures need to format their e-mails for mobile devices if they want to compete.

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