Etch A Sketch touts left and right knobs in new ads

04/8/2012 | CNBC

Rather than ignore its free media buzz, Ohio Arts is rushing out a new version of the Etch A Sketch toy to exploit a memorable aside made by one of presidential candidate Mitt Romney's handlers. The ad support by Team Detroit avoids political lean by pointing out that there is a left and right knob and a gray area in between.

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