Haribo seeks larger share of U.S. gummi market

04/8/2012 | Sun (Baltimore), The

Haribo, the German gummi bear maker, said U.S. sales have grown more than 20% in 2011, and it is planning further expansion with a new television campaign. The company, with U.S. headquarters outside Baltimore, began selling its gummi bears in the U.S. in the 1980s, and NCA spokeswoman Susan Whiteside said children who were introduced to them never broke the habit. "Now, it's not just gummi bears, it's gummi worms and so many more flavors," she said. "They're constantly capturing a new audience."

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Sun (Baltimore), The

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