Analyst predicts Apple digital wallet, larger role in advertising

04/8/2013 | CNET

Piper Jaffray analyst Gene Munster says Apple is likely to offer a mobile-wallet option soon, using a system that differs from vanilla near-field-communication approaches, but which will be compatible with current payment systems. To support the system, however, Apple might need to expand its comparatively small footprint in advertising, he notes.

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