EBay will begin allowing its proprietary customer data -- which has been used to drive sales by facilitating similar-item offerings -- to be used by advertisers looking to target their products to specific groups of likely buyers, says Stephen Howard-Sarin, eBay's head of digital display in North America. The plan, seen as a way for the e-commerce company to keep up with Amazon, calls for the data to stay in-house, Howard-Sarin adds.
EBay to allow its data to be used for targeted ad sales
SmartBrief Job Listings for Media
|VP, Client Partner, Digital Marketing||
|Santa Monica, CA|
|Senior Regional Interactive Sales Manager||
|Sales Executive, CafeMom.com and MamásLatinas.com||
|New York, NY|
|Marketing Services Director||
Farm Journal Media
|Director, Revenue Operations - Technical Program Management||
Pandora Media, Inc.