Esurance splits media duties between Havas and Starcom

04/8/2013 | Adweek

Esurance has decided to split up its media planning and buying duties, after a review. Starcom has been assigned the lead on strategic media planning for TV, radio, out-of-home, print and digital and buying for TV, radio and out-of-home. Incumbent Havas Media retains planning and buying for direct-response marketing, for which the company also uses TV, radio and print. Esurance does its own digital buying, "as well as some tactical digital planning," writes Gabriel Beltrone.

View Full Article in:


Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director of Account Management
New York, NY
Digital Ad Operations Trafficker
A+E Networks
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY
Interactive Sales Account Executive
Comcast Spotlight
Houston, TX