Olay campaign on iAd network engages with rich media

04/8/2013 | Mobile Marketer

Animation and interactivity engage consumers encountering ads for Procter & Gamble's Olay brand, via Apple's iAd network. The mobile banner starts with a scroll of copy that, when tapped, offers reviews of Olay's Total Effects CC Cream and an image, as well as options for taking a short related quiz, viewing video content or going on directly to mobile-optimized page and making a purchase.

View Full Article in:

Mobile Marketer

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Marketing Director, Mobile
NXP Semiconductors N.V.
San Jose, CA
Director of Digital Media and Marketing
Earl Enterprises
Orlando, FL
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
Denver, CO