When it comes to food marketing, crazy sells

04/8/2013 | CNNMoney/Fortune

The newest offering from Pizza Hut is the Crazy Cheesy Crust pizza, and parent Yum! Brands also took the crazy route when naming the Doritos Locos Tacos from Taco Bell. When it comes to food marketing, "crazy" has replaced "extreme" to mean something new and exciting. "People like to balance virtue and vice," said marketing professor Pradeep Chintagunta. "They'll say, 'During the week, I was a good person. I ate my lettuce, I ate my salad. Now it's the weekend, and I want to cut loose a little bit. If I try something, I want to try something a little bit crazy.'"

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