Automakers lead the way in mobile creative

04/8/2014 | Mobile Marketer

The auto industry is doing an exemplary job of creating compelling mobile ads that implement new ad units, Mindshare's director of mobile, Craig Weinberg, said at IAB Mobile Marketplace on Monday. Mindshare and Jaguar worked together on a cross-screen HTML5 campaign that used responsive design, a feature Weinberg said helped improve Jaguar's ability to track its effectiveness. "When you're in a different need state and you're on mobile, shouldn't you be given a different creative that's tailored towards that experience at that particular time?" he said.

View Full Article in:

Mobile Marketer

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
Programmatic Manager
A+E Networks
New York, NY
Assistant Professor or Instructor of Advertising
Loyola University Chicago
Chicago, IL
National Sales Manager/Midwest
American City Business Journals/The Business Journals