Brands pay more for Facebook ads as organic reach dwindles

04/8/2014 | Adweek

Companies are handing over more cash for paid Facebook features in order to reach audiences who now have less of a chance to see nonpaid content. Brands have seen organic content fall since last year to reach just a fraction of fans. The increasing price of advertising on Facebook is due partly to the social network's commitment to limit advertising to about 5% of users' feeds.

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